Brand identity package

Being the main coordinator between shareholders and solicitors for the establishment of a holding company I had also as my responsibility to offer a “brand identity package” including

  • name selection
    The customer, among 6 proposals, picked the one of combining his initials with the words strategy and action and named the company “straction” with moto “put strategy in your action”
  • logo professionally designed and consistent across all media
    The customer’s wish was to have a logo that would indicate the international activity that is why we included in the logo a “sphere”The “strike” indicates the main activity which is electrical installations andThe gold-bronze color indicates the light and the high quality
  • corporate identity extending into business cards, letterheads, compliments slips and moreStationary-documents that are stylish, attractive and easily customized (if needed)


Time needed: 4 months