Being the main coordinator between shareholders and solicitors for the establishment of a holding company I had also as my responsibility to offer a “brand identity package” including
- name selection
The customer, among 6 proposals, picked the one of combining his initials with the words strategy and action and named the company “straction” with moto “put strategy in your action” - logo professionally designed and consistent across all media
The customer’s wish was to have a logo that would indicate the international activity that is why we included in the logo a “sphere”The “strike” indicates the main activity which is electrical installations andThe gold-bronze color indicates the light and the high quality - corporate identity extending into business cards, letterheads, compliments slips and moreStationary-documents that are stylish, attractive and easily customized (if needed)
Time needed: 4 months
